The number is still a bit confusing for an outsider though, no?
Twitter is worth 20B. Facebook is worth just five times this and also has Instagram and Whatsapp. Is this worth as much as Instagram which has a huge and wealthy audience?
Twitter is worth 20B. Facebook is worth just five times this and also has Instagram and Whatsapp. Is this worth as much as Instagram which has a huge and wealthy audience?
And due to various reasons, some from censorship, some from the medium itself and how the company chooses to operates on it, Tik Tok is mainly free of political contents, which makes it less toxic.
Also Tik Tok breaks out in other major Asian market as well, like Japan/S Korea/Taiwan, etc. Those markets are very lucrative.
South Korea[No.4]: https://www.similarweb.com/apps/top/google/store-rank/kr/all...
Japan[No.8]: https://www.similarweb.com/apps/top/apple/store-rank/jp/all/...
Taiwan[No.2]: https://www.similarweb.com/apps/top/google/store-rank/tw/all...
In fact, if you count China, it is most downloaded iOS apps in the WORLD, for the first quarter of 2018:
https://qz.com/1272285/bytedances-music-video-app-douyin-tik...
And Bytedance has other mega apps other than Tik Tok, like Toutiao, which is its own money maker.