This is the problem. Just showing up isn't enough. This fill-in-the-blanks approach to careers is why the university degree doesn't mean anything anymore. It's never about being the norm, it's about exceeding the norm. Yes, that means more than 50%, by definition, won't cut it.
What did they do while they got their "good degrees from good universities"? If the answer is "the bare minimum to pass", as it seems most of my former classmates did, then it's no wonder they can't find work.