Both sides of any argument do this. Google by calling it "open" which means more than it really does. Apple doesn't debate it's not open, it just debates that the results aren't any good because of the confusion of choices. "Open" is supposed to be a good thing, Apple doesn't believe it is.
But the fact is that Apple is crying about it, they're explaining why they made the decisions they made. They need to justify this to their investors. Google needs PR to make Android look good.
That's why people are "Pro Life" not anti-abortion. Do these guys read the news, maybe they just started?