I think I might step away as well. There is a very large amount of frustration, it seems, at the lack of privacy concerns, the failures of governmental power to stop it, and the fact that "mainstream media" (I really don't like using the term) doesn't report on privacy nearly enough. There's a lack of transparency that's been apparent for years but has been tacitly approved of. As for a timeline, to me the "privacy war" if we're calling it that began when the US made it legal for ISPs to sell data. Google is just a very large target for collateral damage.