Ask HN: How did you get the attention of the press when you launched?

I have a few tips:

1) I like the media and keep track of journalists. Part of this is getting to know who is writing where (freelance and full-time) and what they're writing about.

2) When I write pitches, I customize them to the individual writer. If you send generic pitches, you've already lost.

3) I don't use the word 'exclusive'.

4) I treat a pitch like it costs the soul of my first born.

5) When I get coverage, I write a thank you note.

6) I'm always available to explain technical concepts in a languages journalists understand. And, I never request credit.

Basically, know who you're pitching, write good pitches and don't be a dick. Nobody got into journalism to serve as your personal marketing force.

Perhaps not the answer you are looking for, but the super successful launches I’ve seen have built press and public interest long before launch day.

I’ve never been a part of the marketing side, so I can’t tell you how, sadly.