Restaurants dissatisfied with OpenTable: a startup opportunity?

UrbanSpoon announced a competing restaurant reservation service earlier this year: http://www.readwriteweb.com/archives/urbanspoon_challenges_o...

Their pricing model is described as $99/mo + $1/reservation, which seems more reasonable than OpenTable's reportedly high fees. Also, UrbanSpoon seems uniquely positioned to replace OpenTable, since they already have users and restaurant data.

It sounds like it's definitely an opportunity. A though one to crack though, like all marketplaces.

I had no idea OpenTable charged restaurants so much. I didn't use it often, but I see no reason to use it at all now. It's convenient, but I would much rather the money go to the restaurant.

I've developed a web-based alternative to OpenTable: http://www.sexbyfood.com