That’s how values work. You VALUE them, meaning—objectively—you are willing to make some sacrifice for them.
Same goes for working for a predatory financial institution, a manufacturer who makes dangerous products, or for that matter, a company with a toxic culture.
How is this different from working for a tobacco company? Decades ago we had the same conversation about people who ”were just following orders.”
If you aren’t able to change your organization, change organizations. If not, fine, but you cannot escape having proven that you don’t actually value consumer privacy or what-have-you more than your hot supper. You just consider it a nice ideal to bandy about in conversation.
Summary: Those who are complicit certainly deserve their share of the blame. At the very least, you can say of them, “they value money more than privacy.”
If you don’t think so, maybe YOU don’t value these things that much, which is why you won't hold anyone else accountable for them.