The Pleasure of the Text
informationarchitects.jp
informationarchitects.jp
But as anyone on OSX knows, people have a voracious appetite for these kinds of apps (WriteRoom, Ommwriter, ZenWriter). This doesn't mean these apps help anyone write. Rather, it says people who want to write spend a lot of time thinking about their tools. Instead of, you know, actually writing anything.
So there's a market of aspiring writers who obsess over text editors. iA releases Writer, and expands the "zen text editor" market to iPads. Now these aspiring writers can "focus only on their words" on the go! Only, they spend time complaining how, in landscape, you can only see 6 lines of text. Or how it's hard to move around your doc and regain context.
If you really enjoy writing, any other app would get the job done. Hell, pen and paper or a typewriter would get the job done. Instead, iA's tapped into this market of people who want to write but "can't focus." And I feel for them, because their writing tools aren't the problem.
Besides Burroughs there are literally hundreds of people that tried it and love it emphatically:
http://twitter.com/#!/iA/favorites
They're not all idiots.
I'm not picking nits with Writer, though. My problem is with the family of "zen apps" that help writers "get in the zone," including yours.
If someone is frequently distracted when they write, they either (a) need to get away from the internet when writing, or (b) reevaluate whether they enjoy writing. It's like the programmer that can't decide between Emacs, Vim, TextEdit, or other IDEs. Stop making excuses, pick something, and work.
The fact that people will buy this app because it'll finally help them write without distraction just...bothers me. Maybe because I was there before. Anyway, don't take it personally--your app is selling like gangbusters, and it looks like a great user experience.
The key is a predefined writing-optimized typography that justifies the absence of formatting (a massive distraction) and a sub-mode that gets rid of all the visual clutter when necessary. Some think that Focus mode is just a gadget. It's not. The noise that is similar to the signal is the most distracting.
How'd you come to the conclusion about writing-optimized typography? Is this something you considered using your background in IA, or user/beta testing, or what?
Writing using your index finger on a touchscreen seems like a huge step back in terms of productivity and ergonomy to me.
I don't own an iPad, but even thinking about the angle, that I'd have to look at it from while it rests on my lap, hurts my neck.
The iPad's form factor is exactly the same as reading a book or writing on a tablet of paper, two activities that have been going on for centuries. Not that reading and writing are the most ergonomically correct activities, either... but the notion that the iPad is contributing to a new form of neck pain is a bit ridiculous.
Minor point: "text" here covers all sorts of artistic creations (TV, music, fine art), not just the written word.