Yeap, the article has a very heavy handed one side to it.
I mean, it sounds like "Silly users don't like my smart product that no one uses" without considering, maybe, just maybe, the product wasn't good?
The author did touched on it a little by mentioning the difficulty for working parents to move their work schedule, but it seemed glossed over. I'd think changes that interfere with the the household bread earners ability to earn would be a serious consideration and a deal breaker for any proposed change.
Not to say politics aren't incredibly inefficient and way more emotive than logic prone.