For example when the Facebook and Cambridge Analytica scandal broke loose, that was the perfect opportunity for them to go out against private surveillance, guns blazing. Their reaction was late and with an article like "here's how to protect against Facebook tracking", advising people to opt out in their Settings and to install Privacy Badger, this happening when everybody else was freaking out and doing #DeleteFacebook pieces.
I donated to EFF modest amounts in the past and probably will do so again, because the fights they are fighting are good for us. Maybe they pick their battles, I don't know. But I'm seeing a general pattern in their attacks, which is that they go very light on companies, compared with how they deal with governments.
Maybe it has to do, as always, with their source of funding. I can imagine that they received significant donations from the philanthropists of Silicon Valley. I don't care much though. My general point being that there's too much emphasis lately on government surveillance and control from privacy organizations and less on Google/Facebook surveillance.
I'm glad that there's now mindfulness about it in this community though.