Except, by default their primary product was the interface by which may of their users got targeted. They've sat on their hands on privacy for years, offering features for the informed minority, not protecting the majority of their users. It's been Safari and Brave that have started to show proper leadership in protecting users.

Recent attempts I've been making to help teach web developers about the dangers of referers, before they add more tracking pixels or leak reset password links get deleted by Mozilla technical writers because

" We don't think it's appropriate to have a red warning banner at the tops of the pages. That kind of design element is one we try to avoid on MDN unless it's highlighting the very first thing you need to know about the item, which we don't think it is in this case, although we do appreciate that it is important."

Great idea, let's leave the wet floor warning as a note at the end of the corridor.

See here https://developer.mozilla.org/en-US/docs/Web/HTML/Element/im...