Edit: To clarify, I care about whether Google knows where I've been online. That's why I don't use Chrome. I just don't think most people care.
Now that Google knows, who else can find out? Someone Google trusts? Someone that pays Google enough money?
Lets sell your browsing data to whoever wants to buy it. What kind of risks would that create for you and your family?
Every single person I've explained how much data Google et al's regularly collect has cared a lot. My mother's first comment after hearing what Android and Chrome collect was, "Why aren't the in jail?"
Unfortunately, most of these people continue to use Google's services because they often don't have a choice or are not aware of alternatives. Please, actually talk to people outside your bubble and get their actual opinion (which might require educating them about the specifics of what the tech is doing).