Workplace Wellness Plans Offer Big Incentives, but May Cost Your Privacy
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Insurers like Oscar are very savvy pioneers of what wellness programs actually do: select for healthier pools.
What difference does it make if your insurance costs $4,700 instead of $6,000 this year, if you're so healthy you don't use a dime of it? Oscar's investment exit horizon is nearer than the time it takes health 28 year olds to turn 55 and chronically unhealthy.
How does it select for healthier pools? Older people don't like being told what to do, or to have to use technology like fitness trackers and apps. It's that simple.
As long as gratuitous technology and wellness selects for healthier pools, an insurer's bottom line doesn't care if wellness actually improves health outcomes. At least from an accounting point of view.
Obviously, we should support efforts to make people healthier. But I'm just trying to point out why insurers do this.
Also an insurance company who offers commercial group insurance, i.e. sells insurance to companies, does not have their bottom line really impacted as much as you would think. This is based on the fact that they are currently acting as middleman in the system and any increase in costs is merely passed along, hence continually rising cost of healthcare.
Oscar members get discounts for walking a certain number of steps a day, and other somesuch things. They are functionally equivalent to employee wellness programs, in that consumers (be they individuals or business) are offered discounts in exchange for fulfilling some behavioural change that intuitively seems to make people healthier, even though there's little evidence that it does. I'm speaking to their prevalence in the industry.
I get that it matters from an accounting point of view that they're an individual marketplace insurer versus a whatever. It doesn't matter from the point of view of why insurers generally like these programs.
> Oscar can't legally use the members previous medical history to underwrite/rate their policy.
Oscar does a lot of things to select for healthier pools. Their marketing is carefully tuned to a particular kind of healthier customer. You're underestimating how goddamned savvy they are. That's not illegal, but it's effective.
There has recently been a rule change that allows insurance pools that are "guild"/union targeted, like only plumbers or insurance offered for the Writers Guild of America (WGA). Surely you see that, if that average writer is 28 years old, and the average plumber is 45 years old, I don't need to look at their medical history or anything to know which pool is healthier?
Even if I pick a pair that's the same age, I bet you the average highly paid programmer at 28 (for my hypothetical programmer's insurance) is going to select for a healthier pool than my 28 year old warehouse and teemsters worker insurance.
> Oscar has little to no insight to whom they are offering their products.
I think when they place an Instagram ad, they're pretty much guaranteed to be "offering" their products to a younger audience than the average American. I don't need to look anything up to get that incredibly cost-impacting insight.
Or maybe I'm targeting iPhone versus Android, and iPhone users are just wealthier on average and therefore just healthier on average.
I get that ANY American can buy their insurance. I'm not going to litigate the role of marketing, because it's pretty obvious that it matters.
> This is based on the fact that they are currently acting as middleman in the system and any increase in costs is merely passed along, hence continually rising cost of healthcare.
From the article:
> The Cleveland Clinic's Rogen, who credits the wellness program for holding medical costs almost flat for the past five years...
I guess I'm just trying to explain why. Your business specifically is a middleman in a system, and you're passing costs along. But there are some actors who, by their accounting have held costs "almost flat," whatever that means.
I'm speculating as to the mechanism by which costs can remain flat, DESPITE your accurate picture of a continually rising cost of healthcare.
I think Oscar is less concerned with whether walking so many steps makes you healthier and more concerned with your ability to walk so many steps as a rough indicator of your health. This is especially useful given the above-mentioned fact that Oscar isn't allowed to underwrite based on your medical history.
On a related subject, I wonder whether ISPs are selling browsing history to insurance companies.