pretending to be something you aren't is whats frustrating
Google is making a very big mistake ruining this image and supposedly core principles with the actions it's been taking in the past couple of years. They won't recover for decades from this, just like Microsoft still hasn't fully.
Google's "Don't be evil" has been a huge branding asset, but it seems Google has been too eager to step all over it and throw it in the garbage lately. I wonder if it will be worth it. I hope it won't be.
These days I distrust almost every move Google makes by default, and I imagine there is a growing number of people like me. Google may think "eh, so what, we'll just lose a few percent of our users, but gain all of those juicy killer machines and censorship contracts instead," but now people like me will also be first in line to support governmental action against the company (GDPR, etc), while before I would've been the first in line to defend it. So Google won't be losing just users or even advocates, but it's also turning them into vocal enemies - all in the name of continuing to grow those quarterly profits.
Google has lost its way, not just with this, but with AMP/Chrome/URLs, and their impending destruction of one of the great achievements of modern technology -- the decentralized, open WWW. The Web was always under attack but to see the fatal blows delivered by Google is very depressing.
I've already removed Facebook's companies entirely from my life. This year, I'm working on moving away from Google as much as possible.
Apple on the other hand
https://www.amnesty.org/en/latest/news/2018/03/apple-privacy... Campaign targets Apple over privacy betrayal for Chinese iCloud ...
[1] https://hbr.org/2018/03/having-your-smartphone-nearby-takes-...
If there's one thing we can learn from all this, it's that decentralization of a network is best understood as a temporary process for electing the monopoly node(s).
The GDPR is a hugely pro-Google law. Large corporations can easily afford to wade through its complexity to find ways to comply that do not have a meaningful impact on profits, up to and including getting the law changed, if necessary, ideally by making it more complex.
Their smaller competitors can't.