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Why? Just out of pure hate or dislike for apple? A request to show a link to the website under the image would be better imo.

He could always play dirty and just print the website on the bottom of the image but I don't see how this or the c&d will help his site.

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This is as though Apple were hotlinking his images -- they are being consistently used in a setting besides that which was originally intended, without permission (or even attribution).

I don't see why putting your url on your own content is 'playing dirty', but displaying someone's stuff without telling them you're doing it or even attributing it sure is.

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