Except... it's not a fetish. Paper books have many advantages. It is
easily annotable. (none of the current ebook types are easy). It provides tactile feedback, which can be used for organization - folded corners give you two types of indices (top/bottom outer corner). The entire structure of the book as a stack of pages gives you immediate visual feedback where you are, and it's effectively random-addressable. ("Yeah, it's roughly a third in, check there"). Heck, you can color page edges to make it even easier, and that gives you
three spatial indices on top of the two tactile ones. It's not as unwieldy as screens. It is flexible, which makes it nicer to handle. It doesn't need to be charged. It doesn't break when you drop it. (Not to mention you can kill a fly with a paper book, ebooks don't work)
Yes, e-books have other advantages - but calling it a paper fetish basically means you're making an uninformed call, because you're not even aware of the advantages.
The second, you could have easily addressed by proposing a markup if it were easy to do so. The fact that you haven't, and aren't even aware why people think it's hard, means you're again coming from an uninformed position.
And you thought the resistance was surprising?