The Fire TV recast seems to be a shot across the bow for Tivo and Roku? the multiple speakers and amp seem to be a shot across the bow for Sonos and Bose?

The Alexa-everywhere tactics are reminiscent of the early AWS years. The SDKs and platforms for embedded systems are excellent long-term strategy.

The integration with Skype and Ring positions the Alexa Show to take over the video communication market. I'm surprised Microsoft hasn't attempted to release a Skype-based home-hub device. I'm also surprised Apple hasn't made more audacious moves towards a home-hub device.

The progression of product names is somewhat confusing -- how is the general public to keep track of "new" and "generation N" to understand features?