First thing I get hit with is the site trying to register for push notifications, then after scrolling down slightly, a newsletter modal. That's definitely a good way to convince me to close the tab.
I do not think that it is influenced a bit by one's score on scales of pedantry, internet-familiarity, or nerd-ism.
It's more like people want to get to the information the web designer is presenting, and the designer is sticking all these obstacles in the way. Many people will simply say "Nevermind" at the obstacles.
Yet there will be a few who persist and give their info for whatever reason. Since there are very large numbers, the marketing people who insisted in putting up the obstacles will cheer "look how much customer data we got!". What they won't notice (if they even kept the data), is how many people they lost by simply clicking away. Marketing people seem to have an endless capacity to mistake forcing behaviors that annoy their subjects for creating 'engagement'. And CEOs mistake these CMOs as doing a good job.