People who show unusual or controversial behaviour (be it political or social) will soon loose sources of income and thereby social status.
People who stick to the accepted norms and ethics and do not act up will on average have the chance to move up the ladder and earn more money and prestige.
The analogy is not perfect, of course, but money has similar effects on our society.
Here, the state is asking you to work within the laws they put in place and be a good productive worker by generating value, but you should also show absolute faith in the government and to prove it by achieving a high social score.
I am sometimes baffled when people seem to think that the amount of money that is payed for a certain job is proportional to how beneficial that job or service is to the society. I mean, there are Bankers who make good money screwing everybody over. Yet somehow people seem to look up to them.
I'd like to think that there might be improvements in how we value/pay services. But letting the government decide that is also quite foolish.