My notes on building a creative agency

A few years ago I decided to start a creative agency. Note - I had no idea what I was doing (I was previously an excel jockey on Wall St.). I tried Googling around "How to/not to/[fill] build a Creative Agency", nothing existed - still doesn't. http://xn--21b8b7c.com/ (Exploration 1) has my notes and I have made them public. Writing is my Kryptonite, so pre-hugs to my grammar Nazis. Also we decided to push out our monthly vitals, not only does it keep us humble - but it's something I wish I could have had access to on day 0 from stalwart / upstart agencies. To hoping it helps others trying to figure out a way to (or not to) disrupt this vertical which has literally stayed the same for the last 40 year - yes, Sterling Cooper Draper Pryce(s) still exist. Aug Vitals - https://twitter.com/search?q=%23l8vitals&src=typd (we'll keep pushing out future vitals on twitter). Happy Thursday!