theres about 3 options.

1) Exit social media and save yourself. This is the best option

2) With unending patience, choose an individual and just interact with them at a human level till both sides achieve understanding ( no matter how distasteful or difficult the process ). This does not scale

3) Begin to invest in PR, think tanks, media firms, groups and so on to craft a message to sway large groups of people at one go. This scales and what most people are resorting to, and what is creating the problem in the first place.