And it’s not false equivalence in my mind, just worth noting the difference in magnitude and considering the difference that might make.
It is hard to see the equivalence between a traditional media company such as Sinclair that produce content for distribution and a social platform for individuals to share their thoughts such as Facebook.
When we are talking about potential effects on personal communication it does not make sense to compare the magnitude between a traditional mass media platform product and a social media platform, because the latter focus is entirely on personal communication and the former is a mass media company.
As someone unfamiliar with Australian politics, is The Guardian AU a reputable source for this story? I don't generally consider that domain, granted a .uk, very useful to provide information.
Facebook is an essential service and "the internet" for most people, who assume it's a common carrier of sorts - and Facebook has done very little to dissuade anyone of that perception.
So, no. Not even remotely the same thing.