It sounds like a voluntary discount at the moment--including some manual data entry--but after they make it tighter and more mandatory, I predict a new industry: gaming exercise programs.

At first, in order to spoof daily steps, maybe you can just throw the tracker into a clothes dryer or rock tumbler, or maybe inside your hubcap. If they want to see heartrate also, then I predict a device that you place against the tracker's IR sensor and blinks IR back at it, simulating a heartbeat. This would cost a few dollars in parts.

The next step of course is to simply spoof the tracker and upload directly to the company's internal API.