Ask HN: How do you do lead gen for your SaaS or side project?

Distribution is hard. I think a thread like this could be a really useful resource for anyone trying to grow their SaaS or side project.

How do you do lead gen?

Hiring on Upwork? If so, who are your favorite contractors? What instructions do you send them? How many leads per week can you expect?

Scraping websites? What tools are you using?

Running lead-gen ads on Facebook? What tools are you using for landing pages, ad testing, etc?