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So high COLA areas typically already have better schools, utilities, and public services, but you reward employees living in those areas with higher pay because it would be unfair to pay them the same as people in lower COLA areas? Why would anyone choose to work for you if they don't live in a high COLA area?

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That's probably usually true but as an SF resident, I can tell you the schools, utilities, and public services aren't what I would call world class here :p. Wish this was more like New York that way hehe.

Spend some time in the Midwest or deep South.

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