You are part of The Problem.
This is a solo dev's venture, that has a relatively pure and straightforward goal. If you can't afford it, don't use it and pick one of the others.
Do NOT compare this with a B2C offering that has nothing to do with analytics.
Do NOT compare this with a B2B offering that's free and feeds your user's data into the parent corporation's advertising revenue stream.
Do NOT compare this with a B2B offering that is open-source, with a team of a dozen core contributors that has had a decade of development under its belt.