I think it’s sexists, but I also think that targeted advertising should be allowed as long as Uber hires women drivers who want to drive for Uber.

I think there will certainly be some issues if it becomes a trend though. I mean, most programmers are men, most doctors are women and if you target your adds based on that, you’ll only further increase the current norms.

Frankly targeting sex makes little sense for most jobs, doesn’t it? It’s be more reasonable to target interests, qualifications, education and current job status. I mean, Facebook knows what job and car you have, it might even know how much you drive, wouldn’t it make sense for Uber to target that instead of sex? But maybe they combine it all.