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Sure, if you’re trying to sell something you can target the advertising however you want.

I think the issue arises when you’re using an advertisement to look for employees.

Sure, if you are advertising a dress shirt.

Yes, you can advertise to only one sex. The problem is they advertised a job ad.

Depends on the job. You won’t send a female cleaner in a male locker room.

Also some recruiter are explicitely trying to correct a gender imbalance and are therefore actively seeking female candidates. Does that become unethical to advertise to women?

That's a bad example. There are many jobs where men clean female locker rooms/restrooms and visa versa. But I agree with others (and I think you) that it isn't Facebook's responsibility legally to ensure it isn't possible for companies to break the law. Might be able to make a moral argument, but that's a different argument.

> Depends on the job. You won’t send a female cleaner in a male locker room.

Um, the cleaner is usually coming in when the locker room is empty so sex doesn't matter.

Not at my gym.

A better example might be advertising for a modelling or acting job where the role is Female.