Is it ok to say "you get a discount if you allow being tracked"? As a practical matter, these places need to earn money to exist, so either you get served ads or you pay directly. It's highly unreasonable to expect free service.
Not all business models deserve to succeed.
The most likely outcome will be a distorted market in Europe and European tech companies becoming even less relevant and even less able to compete in other regions of the world.
I don't understand where this entitlement for free stuff comes from.