This "should last as long as possible" was already assumed... and frankly kind of insulting after buying apple products for many years. And we do expect to be able to repair... I took my iPhone 6 to apple because the battery was done. They "tested" it and said it was fine. I paid a third party to replace it since apple would not. Phone was fixed... couple weeks later apple admitted there were battery problems and were handing out cheap replacements.