If you can satisfy their desire for power, power users are extremely loyal.

That minority pays great margins one can only dream of in the masses space.

They can do whatever they want. That said, there are certain classes of power users (creatives) that are very loyal users, and it seems like a good core demographic to cater to. Devs are probably much less loyal, but catering to creatives would likely cater to us as well.

The problem with catering directly to mass consumers is that the minute some other brand becomes more fashionable, they will jump to it. And if at that point creatives have been sufficiently fed up with the non-utility of Apple products, they might have already abandoned ship, and Apple will not have a code demographic to fall back to (or to keep it fashionable in the first place).

The most successful companies are those with a minority of power users who evangelize them at every turn. Apple only became the behemoth it its because of the steadfast dedication of its most loyal customers.