Regardless of whether you like the keyboard or not (or have no opinion), I strongly recommend you check out their blog: https://ultimatehackingkeyboard.com/blog
They gave a very thorough overview of the (many, many) challenges involved with "kickstarting" a hardware product - and how they overcame them (from issues with banks to FFC and CE certification). It's a great source of knowledge for anyone who considers doing the same.
Laci also did an AMA on Reddit: https://www.reddit.com/r/IAmA/comments/3tkyme/iama_l%C3%A1sz...