In the last few years the combined privacy invasion from:
1. Google at the very heart of Android (and even Cyanogen/LineageOS with DNS, Google Play Services etc.) and everything I do on the phone. 2. OnePlus with sending data and telemetry back to China and being caught out multiple times after saying they respect the user. 3. Facebook with asking for/getting insane levels of permissions from Android for their apps.
Has made me realise that Apple are the only option for anyone who cares about privacy and wants some simplicity.
Sure I'd love for the ello (/e/) project to eventually take off and provide a real solution but in the meantime and for now Apple aren't showing any signs of wanting to (or needing to) exploit/sell my personal data.
I'm degooglifying as much as possible and my tech friends are too after the recent scandals. Google's a company we will look back on in 50 years as being a blight on freedom.