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I agree we're measuring things wrong, here are only two examples:

- it's good for a company to sell a ton of crappy cloths that don't last long and the production of which has terrible environmental impact

- it's good to produce a ton of low quality eggs and sell them

"low quality" by what standard? Someone bought them, so they must have met the standard of the purchaser.

Sure, externalities are a problem, but the ability of the market to deliver quality doesn't seem to be.