True,but I work in a UX role and for a moderate-to-large website, "good UX" means a basic responsive design with a logical information architecture and navigation that optimizes conversion (e.g. product purchases). Good UX is business-driven and businesses are often boring.

I'm not a huge fan of this particular design but I do appreciate the effort they put into showcasing GSAP's capabilities. The web could use more interactivity and motion. The death of Flash and rise of mobile-first design seems to have led to websites where the only thing moving is the text/image content that's displaced once the ads on the page finish loading.