My thoughts exactly. I've tried all the things in the article (inluding CBT) and they are ineffective for me. This is acknowledged in the article ("we're all different") but the overall tone is that of a "miracle cure" when it's just patiently and steadily applying well-known ways to improve sleep. This is good, but it's not revolutionary.
The only part of it which resonates for me is that the majority of doctors and other medical professionals are truly, utterly crap when it comes to insomnia. They don't think it's important and they don't care that it's a living hell - "after a couple of nights without sleep, you'll sleep through anything", as one doctor glibly told me. But I've been 100 hours without sleep and that's nowhere near a record compared to other insomniacs.
Anyway, let's not get too distracted by a flashy headline and the overall tone of the article. The very fact that a group of medical professionals is taking sleep seriously is significant in itself. I hope it starts a trend.
This REALLY helps. Last ~8 months has been a paradise for me because my insomnia was so mild (I spent maybe a total of 2 or 3 completely sleepless nights and my previous average was 2 or 3 a week). The only difference is that I stopped giving a shit, if I'm sleepy and feel like shit, that's fine. It really does help.
But I consider myself lucky. I've mostly engineered my life such that I don't need to function before 10am (I think I'm genetically predisposed to a late sleep cycle, so far it looks like 2/3 of my kids may as well). I can afford to not use alarm clocks most of the time. And, it's possible my insomnia is nowhere near as bad as others'...