Interestingly, the biggest eye-opener of reading the 4HWW is the part when Ferriss defines the word muse. I used to only think that it was a dichotomy of 1) boring 9-5 selling out your soul for the rest of your life, or 2) VC-backed startup scaling like mad and ending in a 7+ figure acquisition, but never considered the option in between: lifestyle businesses that are "automated", so you can actually do other things with your life.