Or at least, does anybody know how much are they making profit?
http://www.wired.com/epicenter/2009/09/facebook-makes-money-...
This has been conflated with profitability. (Not that its too different)
Now Facebook has grown tremendously year over year, but this growth has to stop. They already claim 500M active users which is about 1/12th the world's population so their user base is really close to some maximum (3B?). How much higher can their profits actually go in order to match their current valuation?
Sure, some speculators are going to get soaked... but that's what happens when a speculator is wrong. I don't see that as a bad thing. Capitalism is based on this idea that speculation is fine; it's just that if you are wrong too many times, well, you can't speculate any more because you don't have any more money.
I know that I personally am rather jealous of Zuckburg. I don't feel he "deserves" to be that rich, but eh, that's not mine to decide. He certainly has more of a claim to that money than the CEO of Enron or GM, you know?
Sure, we're mis-allocating a lot of capital. But you know? the capital is coming from rich speculators, I believe, as it's so goddamn difficult to IPO these days, and a bunch of it is being used to prop up Engineer salaries, so while I recognize that it's an inefficient mis-allocation of capital, it's a wealth redistribution over which I certainly won't shed any tears.
Personally, I think this wealth redistribution from speculators to Engineers will continue this trend towards more realistic and more efficient Internet businesses, as more of the speculators are replaced by Engineers who made it big in the last boom. This is, after all, how we got Paul Graham and Ycombinator.
EDIT: oops, I pulled revenue not earnings. Its irrelevant in any case. By the time Facebook IPOs their earnings should be on par with Google's IPO earnings.
I think Facebook is basically a photo-sharing service, and a host for Farmville (at least, in terms of costs). Photos aren't getting smaller, unless they find some revolutionary compression technology. Hard drives aren't getting much bigger, though RAM and SSD drives will help. Hosting lots of photos (which is the real reason people stay locked-in - it's too difficult to upload their libraries to another network) is not a cheap business.
Facebook doesn't get search traffic. People aren't looking to solve a problem (and possible buy something), they are looking for a friend from high-school. There's not click-through in that.
Sales (click-throughs) is reportedly poor if you do it in Facebook. What about marketing (banner ads)? They can research how people change their "likes", which gives advertisers some data on how a marketing campaign worked. I'm skeptical though - people aren't on Facebook to shop (look at how their marketplace is going), and they'll just ignore the ads. Besides, it will take a long time to develop the model, convince marketeers to use it, and then wait for the market to grow.
Facebook has all the information and the amount of attention that advertisers are used to spending on TV. Age, sex, location, and interests (in real time now with Facebook 'Like') are all quantified, and at a much deeper level than TV advertisers have access to. TV spend itself is a $60B/yr market, brand advertising is a $600B/yr market. Its not a model that will take a long time to develop, large brand advertisers are already doing significant spend on Facebook, Davide Grasso, Nike's chief marketing officer, says Facebook "is the equivalent for us to what TV was for marketers back in the 1960s. It's an integral part of what we do now."
This doesn't even include Facebook's ability to move into commerce on the platform with Facebook Credits, or to leverage the myriad of other opportunities their market position presents them with.
EDIT: oops, I pulled revenue not earnings. Its irrelevant in any case. By the time Facebook IPOs their earnings should be on par with Google's IPO earnings.