I don't see any non-Chinese automaker besides Tesla and possibly GM taking EVs seriously.
I don't see any non-Chinese automaker besides Tesla and possibly GM taking EVs seriously.
The big problem for Tesla now is to compete with the incumbents on their turf, mass producing cars. That EV drive trains makes cars actually less compley isn't helping neither. And the incumbents are really good at that. Tesla had an incredible window of opportunity to turn the automotive industry upside down. Now the window narrowed down to a race between Tesla getting production straight and the traditional car makers developing an electrical car. Ip to very recently I would still have been with Tesla. Now, not so much. Musk apparently having some issues, production being a constant headache. And Tesla even tried to built their own seats. Not everything other manufacturers did was wrong.
That this development, compounded by the digitalization of everything, posses a complete new set of challenges for traditional car makers is an other story.
There is a reason for the specialized nature of the car industry. Regardless, had Teslas aim been to revolutionize the way cars are built I agree with a newly concieved vertical integration being a good idea. But that was not the initial goal, was it? Mission creep was never a good thing.
That being said I personally hope that Tesla manages the turn around, it's just that I'm not so optimistic anymore.
They are going to take it on the chin for a while for the lies they perpetrated, but the interesting thing is how much they genuinely seem to be turning things around, as a surprising pace for a traditional automaker.
As pointed out elsewhere in the thread, don't sleep on Renault-Nissan Alliance. Carlos Ghosn was saying the future of the companies was all electric as far back as the original Nissan Leaf and Chevy Volt launch window (when Tesla was still trying to fulfill early orders for the original Roadster). Between Renault and Nissan they are the largest EV manufacturer right now, with the Nissan Leaf and Renault Zoe both having top spots on EV sales. Nissan has announced that their Infiniti sub-brand will be moving to hybrid/EV only soon, and there is a very interesting shell game Nissan has been playing with their Nissan USA subordinate to eventually move all the current ICE-heavy/truck-heavy divisions that are currently still very profitable in the US into a subsidiary that they can spin-off/drop/bankrupt at a moment's notice. Nissan leadership seems to be truly predicting that the market will fall out under ICE and heavy vehicles sooner than anyone else in auto manufacturing is expecting, and putting their money where their mouth is in their corporate structuring and bet hedging. It's fascinating to watch, and as an EV fan, I'm hoping the Renault-Nissan Alliance is right.
Every car manufacturer either has electric cars today or has hybrids with plans to move into electric cars.
Not sure why you think suddenly the entire automotive market is going to capitulate and give up everything to Tesla.
That just seems bizarre to me.
There are certainly a lot of hybrids being sold around the world. There are still very few strictly electric cars being made or sold anywhere on earth, that aren't Teslas. It turns out it is very difficult to do what Tesla has.
The industry is running at least five years behind Tesla presently. It'll continue to catch up, without question. Tesla will be doing $40 billion in sales by the time it does and will legitimately be in the league of BMW size wise at that point.
'Catching Up' might be more reserved for Tesla. They cant make cars, but automakers can.
https://cleantechnica.com/2018/05/07/huge-gap-tesla-model-3-...
Also https://en.wikipedia.org/wiki/List_of_manufacturers_by_motor...
Not really accurate- they’re still making the mustang, crossovers, and SUVs too.