I mainly know (and am) the nerdy type that wears skinny jeans. The "bigger is better, why would you want such a small thing" crowd is alien and bewildering to me ;). Humans seem to optimize for echo chambers.
I don't understand how women deal with it, with jeans that are tighter fitting and have smaller pockets. I think most women wearing form fitting jeans put it in their back pocket while walking and then have to put it on a table or something while sitting. Or they put it in their purse, where the size isn't a problem.