I had a much-loved, carefully-charged and -protected iPhone 5 for about 3 years. I thought it was perfect and that it was all I needed.
When I finally upgraded I was given a 6s, and it took about 3 days for me to realise it was just much better. I still have the 5 somewhere, and it makes my hands want to cramp just thinking about going back to typing on it! The screen real estate is also a huge improvement for just about everything.
I had to buy a case just to not to feel like I was going to drop it.
I went back to the SE, and it reaffirmed to me that this design was peak iPhone. The squared edges let me stand the phone up on the side. There’s no silly camera bump. I’ve used this phone, the 5, and the 5s for over 3 combined years with no case needed.
I’ve dropped these phones a couple times and it’s survived them all. I can use it one handed without the reach, then cancel what my palm hit, then reach, then cancel, then remember the “reachability” home double tap. It has a headphone jack. The volume up button isn’t opposite the power button.
And you know what? It’s still plenty fast. All this for a cheaper price and more pocketable form factor.
The SE is a great phone, easily my favorite of the iPhone lineage. It’s too bad it seems to be going the way of the dodo.
Their current phone line has no compelling upgrade path for me. I’m not allowed to take photos where I would be using the phone the most.
An upgraded SE - just improved camera and memory - would sell. I think it would sell well enough to hurt sales of the higher priced models though, and probably won't happen.
Do they just assume everyone gets bigger after a few years and suddenly want/need bigger devices? SE-size ticks a lot of boxes for a lot of folks size-wise.
I am on my second "flagship" phone that is down to an hour of battery life after 2 years. This time I will attempt to replace the battery because these things cost way too much to replace every 2-3 years.
https://www.apple.com/iphone-battery-and-performance/
If it is a 6S, you may be able to get it replaced for free:
That's straight up crazy. I can't believe the market decided "ability to easily place in pocket" is no longer an important feature of cell phones. Especially with Apple's multi-decade history of telling us that thinner and smaller are objectively better when it comes to computing devices.
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Also, being a company that relies so heavily on hype and branding, maintaining more than three or so offerings in a market segment is totally against their DNA. We're being dragged kicking and screaming into Apple's vision of it's future cash pile.
One more reason why I preordered a Librem 5.
Having an SE and an 7 for the same price would still give people choice, and possibly even bigger margins on the SE.
Apple has a lot of product lines already. Phones, laptops, desktops, watches. Too much diversification of one product line effectively makes it two product lines, each of which needs its own department and management structure.
If Apple wanted to be Samsung, sure, I guess they could do that. But they don't.
Whereas I can go to my local bar with like 3 main entrees and a rotating special and know that no matter what I order, it's going to be awesome. Seriously, I never knew how good sliders could be until I let them show me.
The Cheesecake factory is Samsung, and my bar is Apple, at least back when Apple was still great at everything.
Glad I made it in under the wire.