If I followed you around with a paper advertisement, wrote down where you frequent and who you talk to in my notebook, and left a copy of the advertisement everywhere you went, you would call the police. Online advertising does just that and much more and they do it with impunity.
In a sense this complaint and PR is such a form of obfuscated advertising. The money and technological skills is in the hands of the advertisers, not the users, so this will be an unfair fight (advertisers will be better at hiding ads, than users are able to detect them).
Besides, a lot of ad supported sites are hideous, and the sooner they can’t support themselves and stop cluttering the net, the better. HN will still be here, most of the sites with articles submitted here will be too. The best content out there is free, crowdfunded, or paywalled, while the worst of clickbait is ad supported. Besides, it’s so much more relaxing to avoid ads, I don’t have to waste thinking about how they’re trying to manipulate me into buying tat, make me feel inadequate unless I buy their products, etc. When you stop seeing ads online, on tv, and then you watch some cable or unfiltered internet... it’s horrible. Marketing is a grim, tiring, assault on the senses aimed at the absolute lowest common denominator, and I’m glad to be rid of it and hopefully eventually, the businesses which make it.
This industry that abused everyone it could until a technical means to fight back was developed, doesn’t deserve any more chances. This whole, “oh we’re the good parasites, we’ve figured out that it’s bad to kill the host, we just want a slice out of you,” shtick deserves to go over like a lead balloon.