This strategy makes perfect sense, but does come with a psychological component that is difficult to overcome. When you but the 7 or 8 there is a sense you are buying an out of date product as opposed to a new, lower-end product. I'm sure managing the products this way saves a fortune because they are always only working to engineer the latest products and coasting on previous years' work for the cheaper models.

Hrm, they seem to have stopped marketing the iPhone SE.

iPhone SE is no longer available in the online apple store (at least in Poland).

> Correct me if I'm wrong, but I believe this to be the largest gap between tiers yet, with the lowest being four times smaller than the next tier.

7 and 8 were the same if not worse.