Microsoft's ultimate goal seems to be to be able to manage your computer as if it was part of their cloud. And a fine goal it is
(for them). It's the best of both worlds, they control it but you pay for it.
The problem is twofold:
1. There should be a single checkbox that says "keep your grubby mitts off my machine." As it is now, users must proactively keep Microsoft out. Even then updates can give Microsoft the keys again.
2. Microsoft cannot be trusted to work in the user's interest. They always steer the user towards Microsoft products.