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Comment by lanestp | Hacker News Reader

I can't believe they named a phone X[s]. How can they not see everyone calling it "iPhone excess?"

Everyone thought people were going to make tampon jokes about the iPad Pro ("maxipad"), but as far as I know it hasn't caught on. I don't think this will either, for the same reason. People who buy the phone won't call it that because they sunk so much cost into it. The only ones who might call it the iPhone excess are die hard android users, but those don't communicate much with iPhone users (at least not in such an aggressive way in real life, outside forums), so the phrase won't get any traction.

There is no "iPad Max"?

Sorry, people were saying this about the iPad Pro. I've updated my post.

I still don't get it though.

There were feminine hygiene product jokes about the iPad when it came out. It was too obvious to be funny.

That said, all the super duper max promax naming seems lame to me.

There were, but it hasn't caught on long term. I don't think the "iPhone excess" will either.

How can they not see everyone calling it "iPhone excess?"

Is that necessarily bad? Up to a point, the more meme-ing and acrimony around your brand, the better. "There's no such thing as bad publicity."

Calling your $1100+ phone the iPhone Excess Max is a great way to get every talk show to discuss an update that appears to be little more than an incremental speed bump.

Is it just me, or was there not a very specific arab overtone to the marketing in the videos on this announcement: In the sand, the desert, the oasis village, the gold...

They must really want every Saudi to overspend on the 512gb S Max gold++++

I think it's just because it fits with their other current brand - MacOS Mojave.

And the colors in the desert matched the new gold iPhone color really well when they zoomed in on it. The appeal to arabs thing is a stretch.

I can’t believe they didn’t call the Xs Max - XL instead. I mean they have an XS and an XL size...

"XL" has some negative connotations for Apple: https://en.wikipedia.org/wiki/Macintosh_XL

Negative in what way? In my experience they were excellent machines that had much better overall performance than the original "toaster" models. Their main problem was that they had non-square pixels, but people put up with that for many use-cases.

33 years ago. I don't think it's a motivation here.

The new iPhone naming convention sounds like a line of condoms.

Would you like files with that?

They have an Xs, but it's hardly XS sized.

I registered xs.io years ago thinking it was a cool, super short domain, but soon realized that it was a true pain to communicate verbally.

I sold it this past summer to someone who has yet to do anything with it. I'm honestly wondering now if it was Apple who bought it.

how much for?

Whois shows GoDaddy. I doubt that Apple would be using GoDaddy. In fact, whois on apple.com shows that their registrar is www.cscprotectsbrands.com.

they can probably see it just fine, and they know it won't hurt them. "iPad" was a name lampooned for years before iPads were ever a thing, and that seems to be doing just fine too.

I'm an iPhone user, love the camera, and the new ones look really nice – but the naming feels like 90s Apple with their myriad Mac models. I tuned in late, saw Ives' video, and I'm still like, which is which?

I was hoping for the iPhone SE[X]. SE form factor, but with the new display. Not sure I need face id. Er: "need".

Pronounced as "iPhone Ten Smacks"

Even "Tennis" and "Tennis Match" is bad.

and xs is not flagship-like. I'd be Apple I'd have named it SX so bad. I'm still betting that people will nickname it SX.

Wouldn't work. Apple pronounces the X as 10. So it would be S-10 like the Chevy truck.

iPhone XS Max... Extra Small Max is Medium?

Extra Small Max == Small Min - 1

iPhone Tens?

first thing i thought. Iphone Max Excess

iPhone Exs

iPhone Access, like the cute MS database

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