Try searching "airpods" (a registered trademark of Apple) and you won't find a legitimate Apple product until the third page. Even if you search "Apple airpods", the first page is filled with knockoffs of the product I'm clearly intending to purchase.

In frustration I simply walked to an Apple store and learned they price-match Best Buy and Walmart (not Amazon) with up to a 10% discount - I found the Amazon price on walmart.com from my phone and successfully gave myself free same-hour delivery.