In Amazon's case, it's more like you walk in for Heineken and see three advertisements:
* Best Heineken (a Chinese no-name brand with 1,551 fake reviews)
* Top Rated Heinekan (a Chinese no-name brand with 6,731 fake reviews)
* Genuine Official Heienekan 16oz Can Beer Great Tasting Best Loved By Users Drink Up (a Chinese no-name brand with 5,532 fake reviews)