Maybe I misunderstood the notion about alphas, but personally I don’t like that phrase. It implies that there are betas (and possibly gammas), who evolutionarily had to yield to alphas whenever those demanded it.
Also, I perceive people who are labeled as alpha males mostly as fear-driven people who need to control other people so they themselves don’t get hurt or questioned. That seems not to be the case with alpha chimpanzees [1]—perhaps the alpha label is put on the wrong kind of character entirely.
1: https://www.independent.co.uk/news/world/europe/alpha-male-a...