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In my town we call that stuff "video games."

I think of most generative art as video games larping as "fine art."

Have you heard of the demoscene? The modern scene is, to a large degree, art as a computer-based audiovisual experience rendered in real time.

Doing something that is only possible with machines in art is indeed what I think this "genre"/period needs in order to be seen as something truly unique and new.

As you point out this is merely creating the same kind of art with a new tool. The use of Processing to create familiar works is the same as picking up a piece of charcoal for the first time in human history and using only one of its worn-down edges to create hand print images on a rock wall. It's interesting and fresh, but it's not taking advantage of the medium.