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those are horrible domains, and I'd think they cost $9.99 to register.

well except for 20.com.

but 20.com is a horrible name in itself, because the majority of people would just go to twenty.com

By that reasoning we should expect higher traffic to thirtysevensignals.com than 37signals.com. Having a numeral in your domain seems unwise but for a location oriented company "20" is a winner. It is not worth $70k though IMHO.

Aday.com is worth thousands. I've been looking at hundreds of potential domains for a daily deal site and it's been frustrating. If I had found aday.com for $10 I would have shouted so loud all my neighbors would be deaf.

37 signals is long enough on it's own that people know that 37 is a number. 20.com on the other hand noone would expect the site to be on the # domain

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